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Meet Rudolph.

A highly experienced and skilled growth marketer in various facets of marketing. Also communications professional who helps clients take their brands to the next level through his brilliant and unique ideas. In his current position as a Growth Marketer, he helps to find the ‘Next Great Brand’ of the future. Help your business save a lot of time and money, and can help your customers get hyper-personalized user experience.

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Start developing a growth mindset from a young age. If you come from a low-income household, children learn what you tell them. If you tell a child you have nothing, they learn to believe you. If you tell a child you are gifted, they learn that it’s possible for anyone to be successful. At Draper University, we help transform and redirect this thinking from the bottom up. We use 5C’s: Commit, Clarify, Convince, Confidence, and Concentrate. When you have a growth mindset, you commit to to the belief that one can develop skills and improve through commitment and hard work. A belief that success can be achieved through consistent effort in working and overcoming challenges. Some perceive failure as the end of everything, while others see this as an opportunity for improvement and growth.

In the business environment, having a growth mindset is important as it drives a business forward and positions it for sustainable success. An entrepreneur with a growth mindset is more committed, persistent, and determined to learn and develop new skills and use them to grow a business. Your ultimate goal is to be eager to fail because that’s an
opportunity to learn. To get there, you only need one thing: time. Not as easy
as it sounds.

Time management is a huge part of inhabiting the growth mindset. Build time in your schedule for learning. If you can’t do it every day, then do it every week. Make sure every direct report does the same. Learning time is too easy to sacrifice. No, it’s not client facing. No, it’s not problem solving. No, it’s not filling out your TPS reports. It’s more important than all of those because of math (everything always boils down to math). If 20% of skills become obsolete every year, then in five years without learning, what skills are left? Failure doesn’t sound so scary now, right?

You cannot squeeze creativity out of people. Creativity needs space. Virtual environments can be tough because we’re cramming more into the day and not taking the time to walk with colleagues for coffee or lunch or…walks. You need rest and breathing space built into the day and its deadlines.

Fear’s gone. Now what?

Feed the mindset. If learning and growth are not encouraged, then they might as well be prohibited. Every organization needs to set its own growth mindset parameters. For some, it may involve formal accreditation and advancement. “We’ll pay for you to get your MBA so you can become a VP.” In others, it may involve encouragement by leadership to add DNB (do not block) into your schedule. Find conferences, courses, podcasts, and whatever and block off time to do it. Don’t do yourself the disservice of multi-tasking while doing it.

Unlocking your team’s potential is affording them the freedom to learn and fail. If we don’t fail, then we’re not trying hard enough. It takes trust and acceptance in learning. There’s more than one way to do things. Identify where you’re going and educate yourself how to get there. Most importantly, make time for what matters most.

Sometimes it’s work. Sometimes it’s family. Sometimes it’s peace. Right now, it’s Rudolph. Time for a walk.